Michael Pickrum
Chief Financial Officer

Michael Pickrum was previously the Chief Financial Officer of Black Entertainment Television LLC and its subsidiary, BET Holdings, LLC since July 2007. Mr. Pickrum served as Executive Vice President and Chief Operating Officer of BET Interactive, LLC, since 2003 and also as its Senior Vice President. He was responsible for the development and refinement of BET.com's successful business model, driving the site's growth and accelerating revenue.

He also facilitated the 2006 purchase of BET.com from the site's original non-BET investment group. He joined BET Interactive in September 1999 as Vice President of Business Development of BET.com, where he expanded the site's business plan and developed news concepts for market analysis and competitive analysis.

Prior to that, he served as a Telecommunications and Internet Consultant with Mercer Management Consulting. Mr. Pickrum holds an MBA in Finance and Entrepreneurial management from the Wharton School of Business at the University of Pennsylvania. He also has a Master of science degree in Engineering-Economic Systems and a Bachelor's degree in Electrical Engineering from Stanford University.